Back at Mobile World Congress 2017, Nokia confirmed that health device developer Withings would be folded into the broader Nokia brand and the rebranding process now appears to be complete. The company has launched two new health and fitness products to the market and a range of existing Withings products have been also updated with the Nokia branding now in place.
Nokia closed a deal to acquire Withings back at the end of May 2016, at a cost of $170 million. As part of the deal, 200 employees switched over to working on “digital health” products for the Finnish company, with the move aiming to propel the brand up to the top of the smart fitness market.
As for the new products, there’s the new Nokia Body scale, which is a cutdown version of the Withings Body, which has been renamed to the Body+. The scales cost $59.95 and comes sans some of the Body+ model’s features, but still offers up weight and BMI information and links up wirelessly to the company’s fitness app. The second product is the BPM+, a premium version of the Withings blood-pressure monitor, which is priced at $129.95 and offers a wireless connection and softer cuff.
A number of other Withings products have also been rebranded, including the Go activity tracker, Home air quality monitor, and the smart Thermo thermometer. The transition isn’t entirely complete yet though. The impressive Steel HR will be rolled into Nokia’s portfolio sometime this fall, and some other products are being retired.
As well as refreshing the hardware line-up, the company has also made a number of changes to Withings’ Health Mate app. The latest update has received enhanced navigation features, a selection of eight week wellness programs, and five new programs to improve health. These are Sleep Smarter, Better Body, Pregnancy Tracker, Healthier Heart, and Leaderboard.
If you’re interested in picking up any of Nokia’s health products, you can purchase them from health.nokia.com, Amazon, Best Buy, and Bed, Bath & Beyond in the US.
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